Welcome to the first edition of the Seeing Green newsletter, where our long-established work to make cleaner, greener choices easier to find now comes direct to your inbox.
If you’re wondering why this landed in your inbox, you signed up at SeeingGreen.eco at some point, possibly months ago or even longer. We appreciate your patience, and we’re glad you’re here. We’re looking forward to evolving this together over the next few editions.
Doug
Douglas Sabo, Founder, Seeing Green
(Re)Introducing Seeing Green
Every day we make decisions that shape how we live: what we eat, how we dress, how we get around and what we bring into our homes. Most of us want better options – better for us, better for planet. We're just not always sure where to find them or where to start.
That's where Seeing Green comes in. For a few years now we've been tracking sustainable brands and products and spotlighting the companies making it genuinely easier to live a little better. From our Solutionist of the Day brand features to our Tried It! product spotlights, Greening My... podcast episodes and recipe series, we cover a range of everyday life: food and drink, apparel, beauty, home, travel, mobility, pet care, spirits and more.
We're not here to judge or overwhelm. We're here to help you find better choices you can actually use.
Where to find us? Online (www.seeinggreen.eco) and @SeeingGreenEco across Instagram, YouTube, Pinterest, TikTok, Facebook and BlueSky.
FEATURED PICKS
Each edition, we rotate categories and share a few featured picks that are among Seeing Green’s faves.
APPAREL
Happy Earth
Happy Earth focuses on the everyday basics most of us reach for anyway: soft tees, cozy hoodies and relaxed staples designed to last well beyond a single season. Founded by two scientists, the brand uses 100% organic cotton, avoids polyester altogether (a meaningful move given microfiber pollution) and relies on non-toxic dyes. What stands out most is the built-in giveback. With every purchase, you choose the impact — from removing a pound of trash to planting trees or offsetting carbon emissions. Shop at happyearthapparel.com or via EarthHero.
Photo: Happy Earth
Jackalo
Jackalo makes durable kids clothing designed for real play, think joggers with reinforced knees, soft tees and everyday basics that can actually hold up over time. The sustainability story is simple but powerful: clothes that last longer, use organic and deadstock fabrics, and are designed to be repaired, resold and reused through a built-in trade-up program. Shop at hellojackalo.com.
Photo: Jackalo
HOME
Photo: Coyuchi
Coyuchi
Coyuchi focuses on the essentials we use every day, sheets, towels, robes and more, reimagined with organic, natural materials. Everything is made from fibers like organic cotton and linen, with no plastics or toxic finishes. Beyond the materials, Coyuchi is built around circularity, with programs that take back, renew and recycle used products to keep textiles out of landfills. Shop at coyuchi.com or through select home retailers.
Photo: Greenington
Greenington
Greenington makes modern, well-built furniture for the spaces we actually live in, from dining tables to desks and bedroom pieces. What sets it apart is the material: every piece is made from solid bamboo, one of the fastest-growing and most renewable resources on the planet. The result is furniture that looks and feels substantial while putting far less pressure on forests than traditional hardwoods. Shop at greenington.com or through select furniture retailers.
FOOD & DRINK
Actual Veggies
Actual Veggies makes plant-based foods built around one idea: you should be able to see and recognize every ingredient. Their veggie burgers, fries and upcoming nuggets are made from whole vegetables, grains and legumes, with no fillers or artificial ingredients. Instead of trying to mimic meat, the brand leans into what vegetables naturally are, colorful, simple and satisfying. Find them at grocery stores nationwide or at actualveggies.com.
Photo: Actual Veggies
Barnana
Barnana turns bananas and other produce that would otherwise go to waste into snacks like chewy bites and crispy chips, transforming imperfect fruit into something genuinely craveable. By sourcing directly from smallholder farms and upcycling millions of pounds of produce, the brand tackles food waste while creating additional income for growers. Find Barnana at major retailers including Whole Foods, Target and Kroger, or at barnana.com.
Photo: Barnana
QUICK SWAP
Swap: Refillable Home Products
Instead of buying new plastic bottles of home products every time, refill systems let you reuse the same container, allowing you to buy the product… and not the packaging.
Refill shops are making this easier than you might think. We recently visited one to see how it works in real life — from bringing your own containers to filling everything from soap to cleaning supplies. Check out our latest Tried It! episode for a closer look.
WATCH on YouTube
GREENER BITES & SIPS
Purely Elizabeth’s Blueberry Overnight Oats blend organic oats, chia and flax with juicy blueberries for a creamy, nutrient-packed breakfast that’s ready when you are—fueling your day and supporting regenerative ingredients.
Photo: Purely Elizabeth